Warren Buffett is a philanthropist
and investor that was born in August 30, 1939 in Nebraska. He is seen as one of
the most successful inventors in the world.
He is the CEO of Berkshire Hathaway and one of the most
riches men in the world. The world and the investment industry have taken
motivation from Warren unique way of viewing and buying stocks. Warren set up a
goal for him to never lose money regardless of the conditions of the market and
this is what has made him into the legend he is today.
Warren Buffet explains that to write an
executive summary that will spark interest has to be clear and be
understandable with the results that the plan will produce. To arouse the
reader’s attention and have them take action, Warren explains that each
executive summary must be all original content. It must also be easy for the
reader to comprehend our goal without them having to read the entire document.
Warren states that he has formats and guidelines to write a successful business
plan. The summary must include a purpose, scope, methodology, results, and
conclusions. Warren encourages when writing a business plan to use strong and
positive language. Warren explains that this will bring reassurance and
confidence to the information you are presenting, while still looking
professional. He also explains that you should not read the entire business
plan to the investor, you should say key points. This is because you want to
leave the investor wanting more and curious to find out more, so he will read
the entire business plan. His last tip is to place you self in the readers
shoe. If you can honestly ready your paper and get excited from the content,
then you have a good business plan, but if you do not then you still have work
to do.
Tim Berry is the president of Palo A lot Software and
co-founder of Borland International. He has graduated from Stanford with a MBA
while receiving multiple honors from Notra Dame and Oregon University. He is
seen as recognized specialist when it comes to business planning. He has made several
appearances in shows like Fire in the Valley and Swaine and Freiberger's classic history of the PC industry.
He has also written several business plan books like Plan as you go business planning. He has presented many seminars in
thirteen different countries.
Tim Berry explains a good
presentation is an excellent way to communicate the core of the plan. According
to Tim “A pitch
without a plan is like a movie trailer without a movie.” A business plan does
not stay the same forever. It is constantly changing as more information is gathering
more information and as time passes. Tim explains that a good business plan is
never finished. When you are going to project numbers to a person and you do
not have enough or the write information, you need to make an educated guess.
This educated guess must be backed up with information for instance how many
sales do you project with this amount of customers.
Sources
http://www.ivanwalsh.com/business-development/warren-buffett-on-better-business-writing/
http://www.entrepreneur.com/article/83818
http://articles.bplans.com/writing-a-business-plan/a-standard-business-plan-outline/29
