Julian Treasure: The 4 ways sound affects us

The speaker I choose from the TED speakers was Julian Treasure. He shared his knowledge through his speech by explaining how sound affects everything we do on a day-to-day basis. He explained that sound is divided into four different groups that effects us differently. The first one is physiological that affects our breathing, heart rate and brain waves. The second one is psychological which affects our emotional state. The third one is cognitive which affects our productivity. Finally, the fourth one is behaviorally, which tells us actions to take. He explained based on these four groups of sound that you can design a plan on how to attract or accomplish a goal with a specific brand to attract people. He goes on to explain that music is the most powerful sound in the planet because you are able to recognize and associate it faster then any other type of sound. This speech caught my attention immediately and helped me better understand sound. I can benefit from this topic tremendously since my passion revolves around sound. Using these four groups I now understand what sounds affect people and how. I am now able to use sound to control people subconsciously. This knowledge will help me tremendously when I create products for my clients. When I create music, I can add sounds into the work to influence the listeners and attract them. I believe there is a key in this research of the four groups of sound that could help engineers bring popularity to their work. This speech also reinforced the thought that music is not going to go anywhere since it the most powerful form of sound. The music industry is suffering in some aspects, but I believe there is a new way to go around this and prosper. Music is a constant evolving sound that drives human beings and I want to capitalize on it as much as possible.


Source
http://www.ted.com/talks/julian_treasure_the_4_ways_sound_affects_us.html