Thursday, September 29, 2011

Association Of Professional Recording Services

The association that most interested me and that I would like to become a part of is the Association Of Professional Recording Services (APRS). It’s an association that has been active for fifty years and whose sole purpose is to provide the highest standard through the industry, while providing ways for audio professionals to work together. APRS establishes many programs and conferences for professionals to get together and bring awareness of the current pros and cons of the industry as well as teaching new techniques about the recording process. APRS had a conference that caught my attention as I read their article. An issue had to be resolved over the next couple of years. The issue was the misuse and overuse of compression. The target audience was not just music recording, but also motion picture, as well as radio broadcast, and television. For the music side, it is the record companies fault for asking for a loud as possible music track. The only way for this is to compress the track enough to get the desired volume. Many audio engineers are becoming aware of an issue that needs to be resolved to bring back the quality in sound recordings. This was the main purpose of this conference, to bring this issue to light and bring awareness. I can relate to this issue very well. When I compress my mixes during mastering, I usually squash the track quite a lot in order for the music track to be loud, so that it can compare and compete with the music tracks that are released in our present day. The public and other audio engineers and recording companies feel that they have to keep up with the trend in order to survive in the entertainment world. In reality, we are giving up quality when we do this to get a loud as possible music track. The same as mp3 formats. We are giving up quality in order for the music track to become smaller in size so that we can fit more in our iPod. Our current society is getting used to this and it can become a problem in the future when they cannot tell the difference between good and bad quality recordings. Below is a picture where you can observe the difference between loud and normal tracks. 

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